JTY Australia - The Brands that Revolutionised Australian Cleaning

JTY Australia – Brands that make a difference

Established in 2001, JTY Australia was established by 3 university classmates who found a white sponge that erased stubborn marks with only water. This product was called WHITE MAGIC and revolutionised the home cleaning industry. The 3 young men worked out of their living room and garage to import, pack and distribute this miracle sponge to independent hardware and supermarkets around Australia.

The fact the sponge worked with only water, led JTY down the “eco” cleaning path before anyone knew how to market cleaning products this way. More “just add water” products where to follow, with the “Eco Cloth” created in 2006. Our General Purpose Eco Cloth was voted by Choice Australia as the best in the retail market in 2010. Machine washable 500 times and tested to pick up 99.9% of bacteria with only water, customers know quality when they use it and do not get fooled by lost cost imitations.

The next step was to create an eco range, made from natural and sustainable materials, leading to the birth of “Eco Basics” in 2013. The Eco Basics brand has become the largest brand for JTY as it represents products that are for everyday cleaning, organisation or living tasks made from natural and sustainable materials like Bamboo, Cotton, Cellulose and Recycled Plastic.

JTY products can now be found in all independent supermarkets, health food, homewares, giftware, kitchenware, hardware and department stores, in Australia. New Zealand and Singapore.

JTY prides itself on not just selling eco and sustainable products but also contributing to worthy causes. Since 2015 JTY has donated more than $150,000 to Asthma Australia for community education programs and also more than $70,000 to the Animal Welfare League of Queensland to aid in the rescue, accommodation and rehoming of lost and abandoned animals